Conference team
The people who plan and run FAMAC, the annual international marketing conference of the Finnish Academy of Marketing.
Contact the conference teamAdvancing marketing science, together.
Programme committee
Responsible for the scientific programme of the conference.
Universities represented
- University of Helsinki
- University of Eastern Finland
- Aalto University
-
Jari Salo
Professor of Marketing
University of Helsinki, Finland
Digital marketing, social media and digital consumer behaviour.
Research profile (Jari Salo) -
Tommi Laukkanen
Professor of Marketing and Consumer Behavior
University of Eastern Finland, Faculty of Social Sciences and Business Studies
Digital consumer behaviour, and the adoption of and resistance to innovations.
Research profile (Tommi Laukkanen) -
Sanna-Katriina Asikainen
Associate Professor of Marketing
Aalto University School of Business
Strategic marketing, international entrepreneurship and managerial decision-making.
Research profile (Sanna-Katriina Asikainen) -
Jaakko Aspara
Professor of Marketing
Aalto University School of Business
Strategic marketing, branding, consumer behaviour and value creation.
Research profile (Jaakko Aspara) -
Anushree Luukela-Tandon
Senior Researcher
University of Eastern Finland Business School, Faculty of Social Sciences and Business Studies
How technology platforms, especially social media, shape consumers’ lives, and sustainable consumption.
Research profile (Anushree Luukela-Tandon)
Conference secretary
-
Iqra Tariq
Doctoral Researcher
UEF Business School, University of Eastern Finland
Consumer behaviour, impulse buying, digital marketing, influencer marketing and AR/VR in retail.
Research profile (Iqra Tariq)