Finnish Academy of Marketing

6th Annual FAMAC Conference

FAMAC 2027

Marketing for the World in Flux: Trust, Technology, and Responsible Value Co-creation

  • June 9–11, 2027
  • University of Turku
  • Turku, Finland

Marketing is entering a period of profound change in which trust is both more valuable and more fragile. Artificial intelligence and algorithmic tools now perform analytical, strategic, and creative tasks once seen as distinctly human.

FAMAC 2027 invites conceptual, empirical, and methodological contributions from all areas of marketing. We especially welcome research that examines how trust, technology, service, and responsible creation and capturing of value interact to shape the discipline’s future.

Read the full call for papers on EasyChair

Key dates

  1. Submissions open
  2. Submission deadline
  3. Author notification
  4. Registration and payment
  5. Conference in Turku

Submission guidelines

Format
We invite submissions in the short-paper format for FAMAC 2027. Authors are requested to adhere strictly to the template guidelines and to observe the minimum submission length of six pages, excluding references.
Originality
The submissions must be original, not under simultaneous review by another journal or conference, and follow the template on the conference website.
Review
All submissions will undergo a timely and rigorous review process.
Use of AI
Any use of AI tools must be openly disclosed, including where and how they were used; such tools are encouraged for proofreading and polishing, but discouraged for writing reviews or conceptualising a paper.

Participation fee

€299

The early-bird rate is €299 and covers participation, breakfast, dinner, and coffee/tea service during the conference activities.

Please direct all questions toconference@finnishacademyofmarketing.com

Interested in reviewing papers?Join the review panel

All conferences

  1. 1st conference 2022 Future of Marketing Science and Practice University of Helsinki
    Helsinki, Finland
  2. 2nd conference 2023 Creating the Future of Marketing Aalto University School of Business
    Espoo, Finland
  3. 3rd conference 2024 Envisioning the Future of Marketing University of Helsinki
    Helsinki, Finland
  4. 4th conference 2025 Customer Centricity in a Digital Future Tampere University
    Tampere, Finland
  5. 5th conference 2026 Conscious Connections: Empathy & Purpose Conference cruise
    Helsinki – Stockholm – Helsinki
  6. 6th conference 2027 Marketing for the World in Flux: Trust, Technology, and Responsible Value Co-creation University of Turku
    Turku, Finland