Finnish Academy of Marketing

Member research

Selected publications by members of the Finnish Academy of Marketing, from consumer culture and branding to B2B selling and digital marketing.

Showing 10 of 10 publications

Conference proceedings
  1. 2021

    Journal of Marketing Theory and Practice

    Consumer Culture Theory’s future in marketing

    Rokka, J.

    • Consumer culture
    • Marketing theory
    Joonas RokkaProfessor
  2. 2018–2021

    Journal of Business Research · European Journal of Marketing

    Branding with a consumer focus

    Tan, T.M., Salo, J., Juntunen, J., Kumar, A., Balaji, M.S., Oikarinen, E.-L. & Alatalo, S.

    • Branding
    Teck Ming TanAssistant Professor
  3. 2021

    Information and Communication Technologies in Tourism

    Measuring the value of social media marketing from a destination marketing organization perspective

    Kumpu, J., Pesonen, J. & Heinonen, J.

    • Digital marketing
    • Tourism and leisure
    Juho PesonenResearch Director
  4. 2021

    Journal of the Academy of Marketing Science

    Engaging a product-focused sales force in solution selling: Interplay of individual and organizational conditions

    Salonen, A., Terho, H., Böhm, E., Virtanen, A. & Rajala, R.

    • B2B and sales
    Harri TerhoUniversity Research Fellow
  5. 2020

    Marketing Theory

    The haunting specter of retro consumption

    Ahlberg, O., Hietanen, J. & Soila, T.

    • Consumer culture
    • Marketing theory
    Joel HietanenAssociate Professor
  6. 2020

    Journal of the Academy of Marketing Science

    Corporate social responsibility in luxury contexts: potential pitfalls and how to overcome them

    Sipilä, J., Alavi, S., Edinger-Schons, L.M., Dörfer, S. & Schmitz, C.

    • Branding
    • Responsibility
    Jenni SipiläAssociate Professor
  7. 2019

    Leisure Studies

    Dance with a fish? Sensory human-nonhuman encounters in the waterscape of match fishing

    Markuksela, V. & Valtonen, A.

    • Consumer culture
    • Tourism and leisure
    Vesa MarkukselaSenior Lecturer
  8. 2018

    Marketing Theory

    Against the implicit politics of service-dominant logic

    Hietanen, J., Andéhn, M. & Bradshaw, A.

    • Marketing theory
    Joel HietanenAssociate Professor
  9. 2018

    International Journal of Retail & Distribution Management

    The value propositions of multi-, cross-, and omni-channel retailing

    Yrjölä, M., Saarijärvi, H. & Nummela, H.

    • Retail
    Mika YrjöläSenior Lecturer
  10. 2016

    Industrial Marketing Management

    Harnessing marketing automation for B2B content marketing

    Mero, J. & Taiminen, H.

    • B2B and sales
    • Digital marketing
    Joel MeroAssociate Professor