Finnish Academy of Marketing

Finnish Academy of Marketing: Scholarship. Community. Dialogue.

We bring together marketing researchers, educators, and practitioners to advance the field through scholarship, community, and dialogue.

Explore
A growing community of marketing scholars, in Finland and around the world

A community of marketing scholars

The Finnish Academy of Marketing aims at increasing the awareness of the research, teaching and state of knowledge in marketing. We maintain and refine marketing science as a discipline, and above all we bring people together to share their knowledge and wisdom.

About the Academy

Five years, five editions, one community

All conferences
  1. 1st conference 2022 Future of Marketing Science and Practice University of Helsinki
    Helsinki, Finland
  2. 2nd conference 2023 Creating the Future of Marketing Aalto University School of Business
    Espoo, Finland
  3. 3rd conference 2024 Envisioning the Future of Marketing University of Helsinki
    Helsinki, Finland
  4. 4th conference 2025 Customer Centricity in a Digital Future Tampere University
    Tampere, Finland
  5. 5th conference 2026 Conscious Connections: Empathy & Purpose Conference cruise
    Helsinki – Stockholm – Helsinki
  6. 6th conference 2027 Marketing for the World in Flux: Trust, Technology, and Responsible Value Co-creation University of Turku
    Turku, Finland

Latest conference

FAMAC 2026

Conscious Connections: Empathy & Purpose

Keynote

“Marketing in emerging markets: Some recent lessons from Africa”

James Lappeman, Associate Professor (Consumer Behaviour & Marketing), University of Cape Town

Programme and awards
10 countries represented by FAMAC 2026 authors
  • Egypt
  • Finland
  • India
  • Italy
  • Slovakia
  • South Africa
  • Sweden
  • Türkiye
  • United Kingdom
  • United States
Photos from FAMAC 2026

The board

Board members

From our members' research

All publications
BrandingResponsibility Journal of the Academy of Marketing Science · 2020 Corporate social responsibility in luxury contexts: potential pitfalls and how to overcome them Recent marketing research has identified mixed effects of luxury companies’ corporate social responsibility (CSR) engagement on customer behavior. Therefore, this article aims to develop an improved understanding of CSR in the luxury… Jenni SipiläAssociate ProfessorRead more
Journal of Marketing Theory and Practice · 2021 Consumer Culture Theory’s future in marketing Rokka, J. Joonas RokkaProfessor Industrial Marketing Management · 2016 Harnessing marketing automation for B2B content marketing Mero, J. & Taiminen, H. Joel MeroAssociate Professor
Our members publish in
  • Journal of Marketing Theory and Practice
  • Journal of Business Research
  • European Journal of Marketing
  • Information and Communication Technologies in Tourism
  • Journal of the Academy of Marketing Science
  • Marketing Theory
  • Leisure Studies
  • International Journal of Retail & Distribution Management
  • Industrial Marketing Management

Join the Academy

Membership is open to both individuals and companies. Apply with a short form, and follow our news on LinkedIn.

Become a member LinkedIn