Finnish Academy of Marketing

4th Annual FAMAC Conference

FAMAC 2025

Customer Centricity in a Digital Future

  • June 16–18, 2025
  • Tampere University
  • Tampere, Finland
17
Presentations
3
Tracks
26
Submissions
8
Countries

Where our authors came from

  • Finland
  • Greece
  • India
  • Nigeria
  • Pakistan
  • Qatar
  • Sweden
  • United Kingdom

Keynote address

FAMAC 2025

Macchiavelli and the Art of Publishing

Henri WeijoAalto University

Awarded papers

Track 1

Sustainability

  • From brittle to resilient marketing: The case of regenerative farming in Finland Laura Rosenberg, Henri Weijo, Johanna Frösen, Eric Arnould
  • Engaging the Senses for a Greener Future: Using store atmospherics to nudge green consumer behavior through the lens of Construal Level Theory Vaishali Pandey, Pooja, Anushree Luukela-Tandon, Heli Hallikainen, Vibhuti Tripathi

Track 2

Consumption and Consumer Behavior

  • Commodity Violence Pelin Geyik
  • The role of product benefits in green impulse buying Lana Beikverdi, Virginie Lavoye, Jenni Sipilä

Track 3

Digitization

  • Multisensory Cues and Impulse Buying in Online Shopping: A Conceptual Model Iqra Tariq, Heli Hallikainen, Tommi Laukkanen
  • Shaping human-bot companionship through emotional engagement: A multimodal approach Saba Orfi

All conferences

  1. 1st conference 2022 Future of Marketing Science and Practice University of Helsinki
    Helsinki, Finland
  2. 2nd conference 2023 Creating the Future of Marketing Aalto University School of Business
    Espoo, Finland
  3. 3rd conference 2024 Envisioning the Future of Marketing University of Helsinki
    Helsinki, Finland
  4. 4th conference 2025 Customer Centricity in a Digital Future Tampere University
    Tampere, Finland
  5. 5th conference 2026 Conscious Connections: Empathy & Purpose Conference cruise
    Helsinki – Stockholm – Helsinki
  6. 6th conference 2027 Marketing for the World in Flux: Trust, Technology, and Responsible Value Co-creation University of Turku
    Turku, Finland